Writing brief but concise explanations in your screenshots is very important to convince users to download your application. What makes these screenshots stand out is that they provide very clear images of the exact functionality of the application.
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Next we will analyse some examples of apps in Google Play and the App Store which have done a great job with their screenshots. However, if you only post simple screenshots without a description of features and benefits, you are missing a great opportunity to further increase downloads. Īn application with a fantastic interface will definitely increase downloads. Tell your potential customers what they are looking at. What are these screenshots trying to communicate? Then begins the comparison of screenshots. Only 3 out of the 12 applications pass this cycle of selection. In the next image, we see how people classify applications to purchase or download. HOW PEOPLE DECIDE TO DOWNLOAD AN APPLICATION People don’t decide to download an app by reading its description or reviews. Step 3: We access applications with similar prices and review which seems to be better.ĭid you get that? Which seems to be better.Step 2: We visually eliminate those with ugly icons, assuming that the application must be ugly.Step 1: We search in the app store and totally ignore any app with 3 or fewer stars.The typical search process would be something like this: You cannot create good screenshots if your application doesn’t have a good design.Ī good design includes a great user experience, simplicity and attention to details, which is obviously something that takes work from the beginning.įor example, suppose that we want to download an app in the “things to do” variety.
Of course, it does not mean that applications with great screenshots will get masses of downloads in the app stores, but it is necessary to do them well if you want this to contribute to the success you want to achieve. The first screenshots that users should see should reflect what your application is about and why it is so good. Quite literally, if the screenshots of your application are bad, or if you do not put the correct ones, people will not download your application, or at least not significant amounts. The screenshots of a mobile app, along with the description, the icon and the reviews, is an incredibly important factor in convincing a user to download or buy an application.
How to Create Attractive Screenshots for your Apps Author: Evelin Ríos